Generating High-Intent Leads for Commercial & Industrial Solar Installations in Malaysia

Client Background

Our client, a reputable solar company based in Malaysia, specializes in providing commercial and industrial solar installation services. They sought to increase the number of high-intent leads specifically within the commercial and industrial sectors.

Objectives

Lead Generation: Generate a steady flow of high-quality leads interested in commercial and industrial solar installations.
Cost Efficiency: Maintain a low Cost Per Lead (CPL) while maximizing the number of quotes and installation inquiries.

Strategy

To achieve these objectives, we identified Google Ads as the most effective channel for capturing high-intent leads. Our media plan was meticulously crafted to target users actively searching for commercial and industrial solar solutions.

Keyword Targeting:
- High-Traffic & Relevant Keywords: Focused on keywords directly related to commercial and industrial solar installations. This ensured that our ads reached businesses and organizations with a strong interest in adopting large-scale solar energy solutions.
- Branded Keywords: Leveraged the client’s brand name to capture users already familiar with the company, reinforcing brand recognition and driving conversions.
- Competitor Keywords: Targeted keywords associated with competitors to capture market share from businesses exploring alternative solar providers.
Ad Copy & Creative:
- Developed a compelling ad copy that highlighted the benefits of solar energy for commercial and industrial applications, emphasizing cost savings, sustainability, and compliance with environmental regulations.
- Used clear and actionable call to action, encouraging businesses to request a quote or schedule a consultation.

Execution

Campaign Launch: The campaign was launched with a focus on capturing immediate attention from businesses searching for commercial and industrial solar solutions. We continuously monitored performance, ensuring optimal ad placements and bid strategies.
Optimization: Through ongoing optimization, we:
Refined Keyword Targeting: Focused on the highest-converting keywords, leading to a 35% increase in ad relevance and click-through rates.
Ad Copy Adjustments: Tailored the messaging to align with market trends and seasonal demands, which resulted in a 20% boost in engagement.
Bidding Strategy Optimization: Implemented automated bidding strategies that reduced the average CPC by 18%, maximizing the ad budget’s efficiency.

Results

Lead Generation: Successfully generated over 30 high-quality leads, each representing potential commercial or industrial installation projects.
Cost Efficiency: Achieved an impressive CPL of MYR 30, allowing the client to acquire leads cost-effectively while maintaining profitability.
Increased Installation Quotes: The targeted approach led to a significant increase in the number of installation quotes requested, directly contributing to the client’s sales pipeline.
Return on Ad Spend (ROAS): The campaign delivered a ROAS of 4:1, significantly exceeding the client’s initial expectations.