Client Background

Our client, an Indian eCommerce brand specializing in organic groceries, aimed to boost online sales, particularly focusing on seasonal fruits. They wanted to reach health-conscious consumers and parents with young children, who are likely to prioritize organic and healthy food options.

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Objectives

• Increase Website Purchases: Generate a substantial number of purchases through the client’s online store.

• Cost Efficiency: Maintain a low Cost Per Lead (CPL) while maximizing the number of sales.

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Strategy

We identified Meta Ads as the optimal channel for reaching the client’s target audience and driving conversions. Our media plan was designed with a focus on seasonal fruits, appealing to consumers' desire for fresh and healthy produce.

1. Target Audience:

   • Health-Conscious Individuals: Focused on individuals with an interest in organic foods, fitness, and healthy living.

   • Parents with Young Children: Targeted parents who are concerned about providing nutritious and safe food for their families.

2. Ad Creative & Copy:

   • Highlighted the benefits of organic groceries, with a specific emphasis on the freshness and nutritional value of seasonal fruits.

   • Used eye-catching visuals and engaging copy that resonated with the target audience’s lifestyle and values.

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Execution

• Campaign Launch: The campaign was launched with a clear focus on driving purchases through Meta Ads, leveraging the platform’s advanced targeting capabilities to reach the intended audience effectively.

• Optimization: Through weekly optimizations, we:

  • Refined audience segments to better align with high-converting demographics.

  • Tested multiple ad variations to identify the most compelling visuals and messages, leading to a 15% increase in click-through rates.

  • Adjusted bidding strategies and budget allocations based on performance data to maximize ROI.

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Results

• Website Purchases: Successfully generated over 700 website purchases, contributing significantly to the client’s revenue growth.

• Cost Efficiency: Achieved an impressive CPL of Rs.59, enabling the client to acquire customers cost-effectively.

• Increased Daily Orders: The ongoing optimizations led to a 30% increase in daily orders, enhancing the client’s market presence and expanding their customer base

• Return on Ad Spend (ROAS): The campaign delivered a strong ROAS of 3.5:1, highlighting the effectiveness of the ad strategy in driving profitable sales.