Client Background

Our client, a reputable solar company based in Malaysia, specializes in providing commercial and industrial solar installation services. They sought to increase the number of high-intent leads specifically within the commercial and industrial sectors.

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Objectives

• Lead Generation: Generate a steady flow of high-quality leads interested in commercial and industrial solar installations.

• Cost Efficiency: Maintain a low Cost Per Lead (CPL) while maximizing the number of quotes and installation inquiries.

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Strategy

To achieve these objectives, we identified Google Ads as the most effective channel for capturing high-intent leads. Our media plan was meticulously crafted to target users actively searching for commercial and industrial solar solutions.

1. Keyword Targeting:

   • High-Traffic & Relevant Keywords: Focused on keywords directly related to commercial and industrial solar installations. This ensured that our ads reached businesses and organizations with a strong interest in adopting large-scale solar energy solutions.

   • Branded Keywords: Leveraged the client’s brand name to capture users already familiar with the company, reinforcing brand recognition and driving conversions.

   • Competitor Keywords: Targeted keywords associated with competitors to capture market share from businesses exploring alternative solar providers.

2. Ad Copy & Creative:

   • Developed a compelling ad copy that highlighted the benefits of solar energy for commercial and industrial applications, emphasizing cost savings, sustainability, and compliance with environmental regulations.

   • Used clear and actionable call to action, encouraging businesses to request a quote or schedule a consultation.

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Execution

• Campaign Launch: The campaign was launched with a focus on capturing immediate attention from businesses searching for commercial and industrial solar solutions. We continuously monitored performance, ensuring optimal ad placements and bid strategies.

• Optimization: Through ongoing optimization, we:

• Refined Keyword Targeting: Focused on the highest-converting keywords, leading to a 35% increase in ad relevance and click-through rates.

• Ad Copy Adjustments: Tailored the messaging to align with market trends and seasonal demands, which resulted in a 20% boost in engagement.

• Bidding Strategy Optimization: Implemented automated bidding strategies that reduced the average CPC by 18%, maximizing the ad budget’s efficiency.

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Results

• Lead Generation: Successfully generated over 30 high-quality leads, each representing potential commercial or industrial installation projects.

• Cost Efficiency: Achieved an impressive CPL of MYR 30, allowing the client to acquire leads cost-effectively while maintaining profitability.

• Increased Installation Quotes: The targeted approach led to a significant increase in the number of installation quotes requested, directly contributing to the client’s sales pipeline.

• Return on Ad Spend (ROAS): The campaign delivered a ROAS of 4:1, significantly exceeding the client’s initial expectations.