Sunview
"We needed real B2B leads — not tire-kickers — at a workable cost."
Client Overview
Sunview is a Malaysia-based solar solutions provider specialising in commercial and industrial installations. Their market is specific: businesses looking to cut energy costs and explore solar for long-term savings.
Goal
- Generate high-quality leads from businesses
- Ensure leads were large-scale and sales-ready
- Keep CPL efficient for sustainable scaling
Our Approach
Search-first demand capture
We focused on high-intent keywords around commercial and industrial solar solutions, structured across generic, brand, and competitor-related terms.
Tailored ad messaging
Copy emphasised business ROI, compliance benefits, and cost reduction — speaking directly to CFOs and decision-makers.
Bid and keyword optimisation
CPCs were reduced by adding negative keywords and refining targeting. Automated bidding was introduced once enough conversion data was available.
Ongoing optimisation
Ad copy was refreshed to match seasonal procurement cycles and market trends.
Results
- 30+ qualified leads from commercial and industrial sectors
- CPL of ~MYR 30
- CTR increased by 35%
- CPC reduced by 18%
Why It Worked
Commercial solar is a high-ticket, competitive space. By focusing only on decision-maker intent and crafting messaging that spoke their language, we cut through the noise and delivered consistent, sales-ready leads.