Fresh India Organics
"Acquisition cost was killing margin. We needed scale without burning budget."
Client Overview
Fresh India Organics is a Mumbai-based D2C brand delivering organic fruits and vegetables direct to consumers. They compete against larger marketplaces and needed a paid strategy that could drive consistent daily orders while keeping acquisition costs low.
Goal
- Increase daily online orders
- Maintain a low acquisition cost per purchase
- Build loyalty with health-conscious families and individuals
Our Approach
Strategic audience targeting
We used Meta Ads to target health-conscious buyers, fitness enthusiasts, and parents of young children. Lookalike audiences were built from previous high-value customers.
Product-focused creative
Creatives highlighted freshness, nutrition, and family benefits. Seasonal fruits and organic staples were promoted with strong visuals and simple messaging.
Performance optimisation
Weekly reviews allowed us to refine audiences, pause underperformers, and scale winners. We tested multiple creatives, improving CTR by ~15%.
Budget discipline
Instead of spreading spend thin, we focused consistently on profitable ad sets to keep acquisition costs low.
Results
- 700+ website purchases directly tracked
- Acquisition cost of just ₹59 per purchase
- Daily orders increased by 30%
- ROAS of 3.51
Why It Worked
By aligning targeting, creative, and budget allocation around the brand's core strength — high-quality organic products, the campaigns delivered sales at scale without sacrificing profitability.