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    March 27, 2026· Arun Gellela

    Urgency in Brand Building

    18 months.

    Urgency in Brand Building

    18 months.

    That's how long it took 3 different developers to NOT finish a website for my client.

    Person 1 took her money and ghosted.
    Person 2 delivered something completely wrong.
    Person 3 was hired in May 2025 and still couldn't finish by November.

    She needed to launch by January 1st. She was out of time, out of trust, and frustrated.

    I asked her what she needed. Got her a first draft in under 48 hours.
    Finished the entire website in under 2 weeks.

    She was so happy she sent us 4 referrals.

    This is why I started Growth Formula.

    I don't care about ACV or LTV.
    I care about getting your work done.
    Because in 2025, if it takes 18 months to build a basic website, the bare minimum to survive as a business — something is seriously broken.
    We move fast. We implement fast. We'll be hounding you for requirements before you even ask.

    Originally published on Substack.